Odd Sevland has a long experience of quality assurance, and his experiences came at a high cost for him. From the mid-90s, many companies began to invest heavily to ensure that all work could be performed within the regulations. Then what is the reason why good procedures, tools and quality assurance are not enough? Why did you see such a small change in the number of wrong actions, unwanted incidents and accidents? With these findings, the human factor became a central theme. Odd Sevland was seriously injured in 1996 and began to travel in 1998 with the recognition that he was the one who was the underlying cause. But he also sees that he was part of a working culture that allowed behavior that was not in line with the company's guidelines. Odd says: "We pushed each other down the cliff, and I fell first,". All prerequisites for accident and damage were present. It was the closest to a account of a notified accident. Odds presentation is communication guidance and leadership training based on a self-perceived history. He also reminds us of something that's easy to forget: It's not just the one the incidents occurs to who pays the price, but also their closest ones.